Emotional Intelligence
for Life
Why is your life like the way it is? How can you be yourself and lead the life you truly want? Let go of old patterns and live in the now.
What is Emotional Intelligence?

A set of skills. Learn and repeat until they become a part of your life.
The result? Balanced, flexible, unshakably grounded and free to be yourself.
Which Skills am I talking about?
Emotional hygiene, or how to return to balance
Self-awareness of your body, mind, emotions and actions
Growth mindset
Minding your own business
Letting go of feelings
Feeling your emotions
Returning to the now

Can everyone learn these skills?
Definitely and most emphatically YES! Balance means rebalance. Grounding is a practice. Flexibility is a nervous system state. Once you let go of what is holding you back, you get to return to yourself.
How do you do that? Learn more on my YouTube channel, or...
... take a course. Dip your toes into emotional hygiene techniques, self-love practices and happy habits in the free month-long courses. Fully cement calm, self-love and happiness into your life with year-long versions.
Or let go of specific feelings, like guilt, shame, resentment and hatred in.


About
Hi, I'm Miriam.
I learned the hard way that emotional intelligence skills are key for a happy, successful and balanced life, which is why I am determined to share everything I have learned about the body, mind, and emotions.We think we are in control of our decisions, actions and thoughts but most of what is going on is actually the result of patterns we learned as children and are now practising every day.
Emotional intelligence skills allow me to see the autopilot, exit it and choose life instead. What's more, I no longer get in my body's way so I can rebalance and recentre myself. Emotions, like fear and anger, are no longer an issue. I simply feel them and my body releases them. And feelings, like guilt and shame? I actively let go of those too.Wanna know how I did it? I share my experiences on my YouTube channel. Or are you ready to start your personal journey towards freedom? Then take a look at my courses. Welcome to EI for Life. Welcome to the bright side.
Courses
A Month of...

Peace
Being calm means returning to calm. Balance is rebalance. Leave anxiety and stress behind and choose peace.
How? With emotional hygiene techniques. The more techniques you know, the easier it is to choose the right one in the moment.
Start with my 5 most effective techniques. Sign up now.
Free

Self-Love
You deserve to be loved. Especially by you. Guess what? Self-love is just a habit: Loving thoughts, actions and emotions you can learn to embody again.
Start with my 5 favourite self-love techniques now and show yourself your love.
Free

Happy
What makes you unhappy? Lots of tiny habits you practise every day. What's the easiest way to let go of an old habit? Replace it with a new one.
Become happier every day with my 5 favourite happy habits. Start right now.
Free
A Year of...

Peace
Stress and anxiety are shaped by your circumstances, the situation and your the emotional and physical shape you are in. How can you return to balance in any moment?
The more emotional hygiene techniques you know, the easier it is to use the right one for you in the moment. Learn 53 techniques in this course and assemble your personal toolkit for a peaceful life.
€ 121

Self-Love
Self-Love changes everything. When you love yourself and embody that love through your thoughts, actions and emotions, nobody can stop you from living the life you want.
How do you get there? By filling your days with self-love techniques. Practice 53 techniques in this course. Rekindle your love with one new and fun habit every week.
€ 123

Happy
How many habits do you live every day, that bring you misery? How would you like to exchange them for happy habits? 53 fun new ways to bring a smile to your face and make you shake with laughter and joy.
Are you ready to turn your life around and head for happiness?
€ 122
Let Go of...

Guilt
If you are looking for something to listen to in the background and feel better afterwards, this isn't it. This is not a course you watch. Letting go of guilt is a process you step through to transform yourself. Are you ready for a guilt-free life?
€ 177

Hatred
Hatred is a mask for the worst kind of fear: powerlessness. To let go of hatred you must look at the underlying stories that keeps you helpless and small. Return to your personal power one step at a time.
€ 178
Thank You!
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Terms and Conditions
Last updated on 16 July 2026.I am Miriam Bross from EI for Life ("we", "us", or "our"), and these Terms and conditions of sale (our "Terms") form a legally binding agreement between you and us.
About Our Services
EI for Life offers self-paced online courses teaching clients emotional intelligence skills.
Key Definitions
"Services" means all products and services provided by us that link to these Terms, including our website; the content provided, generated, or made available for or in relation to our Services (our "Materials"); and any products or services connected to or relying on Third-Party Services."You" ("your", the "customer", or the "user") means any individual using our Services, including any employees, agents, contractors, or other persons accessing our Services with your authorisation."Using our Services" means interacting with our Services in any way, including: making payments accessing, browsing, providing or transmitting any other information, content, materials, or instructions through our Services, integrating with our Services, or doing so directly or through automated tools, scripts, software, or third-party applications.
Agreement to These Terms
By using our Services, you agree to be bound by these Terms, our Privacy Policy, and any other policies referenced and expressly incorporated within, and you consent to electronic communications and contracting as permitted under applicable laws. If you do not agree, you may not use our Services.Our Services are intended for users aged 18 or older, or above the age of majority in their jurisdiction, whichever is higher. Persons below this age may not use our Services. If we become aware that a user is below the required age, we may suspend or terminate their access to our Services immediately and without liability.By using our Services, you acknowledge and agree that:- you are at least 18 years old (or the age of majority in your location, whichever is higher);- you have the legal capacity to enter into these Terms, and if you are representing an organisation or other legal entity, you have the authority to bind that entity;- the information you provide to us is, and will remain, accurate, complete, and current;- and you are not located in, ordinarily resident in, or organised under the laws of any jurisdiction subject to comprehensive sanctions or embargoes, and you are not a blocked, denied, or otherwise restricted party under applicable sanctions or export control lists.If you do not meet these requirements, you must not use our Services.
Conditions of Use
By using our Services, you warrant on behalf of yourself, your users, and other parties you represent that you will not:- Modify, copy, prepare derivative works of, decompile, or reverse engineer any Materials, software, or content provided through our Services, without prior written permission from us.- Remove, alter, or obscure any copyright, trademark, or other proprietary notations on any Materials, software available through our Services.- Transfer, distribute, or "mirror" any part of our Services' Materials to another server or person without explicit authorisation from us.- Use our Services in a manner that knowingly or negligently disrupts or abuses our networks or any other services provided by us.- Transmit, distribute, or post any harassing, indecent, obscene, fraudulent, or unlawful material through our Services.- Use our Services in violation of any applicable local, state, national, or international laws or regulations.- Engage in unauthorised advertising or spam activities using our Services.- Harvest, collect, or gather user data without the explicit consent of the user or in violation of our Privacy Policy.- Use our Services in a manner that infringes, misappropriates, or violates the privacy rights, intellectual property rights, or other rights of our company or any third party.- Use automated scripts or technologies, including bots or data mining tools, to access, scrape, or extract data from our Services without explicit consent from us.- Attempt to gain unauthorised access to any portion of our Services or any related systems or networks.- Engage in any conduct that restricts or inhibits any other user from using or enjoying our Services, or which, in our judgement, exposes our company or any of its users to any liability or detriment of any kind.- Access, use, export, re-export, transfer, or otherwise make available our Services or any underlying software, technology, or content in violation of any applicable export control, trade, or economic sanctions laws.- Hide or misrepresent your identity, including by using false names, impersonating others, or concealing your status as a sanctioned or restricted party.- Take advantage of any feature or functionality that a reasonable person would consider to be an obvious omission, bug, or error.- Attempt to circumvent or bypass any functionalities, restrictions, usage limits, paywalls, geo-restrictions, or access features of our Services.Failure to comply with these limitations may result in the suspension or termination of your access and rights to our Services, as well as any other legal remedies available to us.
Changes to Our Terms
We reserve the right to amend, remove, or vary these Terms at any time. Non-material changes may be effective immediately. For material changes, we may require you to re-accept the Terms to continue using our Services. We will provide you with reasonable notice as legally required, by any reasonable means, and such changes will become effective after the notice period. Changes required by applicable law or emergency may take effect immediately regardless of materiality.Your continued access to or use of our Services after the effective date of any modifications constitutes your acknowledgment of and agreement to be bound by the revised Terms.
Your Statutory Rights
Every clause in these Terms applies in full, except where a mandatory provision of applicable law requires otherwise. Nothing in these Terms limits, excludes, or modifies any mandatory rights, protections, or remedies you may have under the laws that apply to you.
Right of Withdrawal
Where statutory conditions are met, you have the right to change your mind about a purchase within the withdrawal period specified below. For consumers in the European Union and European Economic Area, this is known as the "Right of Withdrawal" under EU consumer protection law. For consumers in the United Kingdom, this is known as the "Right to Cancel" under UK consumer law.Our withdrawal period, how it is calculated, and the procedure for exercising your Right of Withdrawal are explained below.
Who the Right of Withdrawal Applies to
The Right of Withdrawal applies exclusively to natural persons who act as consumers for purposes outside their trade, business, craft, or profession, and have their habitual residence in a Member State of the European Union or the European Economic Area or the United Kingdom, and enter into a contract with us at a distance (including online).This right does not apply to persons acting in a professional or commercial capacity, or to consumers residing outside the EU/EEA/UK.
Exceptions
The Right of Withdrawal does not apply to contracts for:- services fully performed with your prior express consent and your acknowledgement that you will lose the Right of Withdrawal upon full performance;- urgent repairs and maintenance contracts;- or digital content delivered without a tangible medium, where performance has begun with your prior express consent and your acknowledgment that you will lose the Right of Withdrawal.
When the Withdrawal Period Expires
You may withdraw from the contract within 14 days from the day the contract is entered into.
How to Exercise Your Right of Withdrawal
You must inform us of your intention to withdraw by an unequivocal statement. You can do this by contacting us via the details at the base of these Terms, or by making an unequivocal statement in any other suitable way. If the withdrawal period expires on a non-working day, your deadline is extended until the next working day.
Waiver of the Right of Withdrawal
Where our Services constitute digital content or services that begin immediately upon signup, we will ask for your express consent to begin performance and your acknowledgement that you will lose your Right of Withdrawal. This consent will be obtained before performance begins and confirmed to you on a durable medium.
The Cost of Cancelling Purchased Services
If you request that we begin providing the services before the 14-day withdrawal period ends, and you later cancel within that period, you must pay for the services provided up to the date of cancellation. This amount will be calculated proportionally based on the total agreed price.If the services are fully performed within the withdrawal period, and you have expressly requested early performance and acknowledged that you will lose your Right of Withdrawal once the services are fully delivered, the Right of Withdrawal will no longer apply.
Effects of Withdrawal
If you exercise your Right of Withdrawal, we will reimburse all payments received from you, less any amount proportionate to the Services already provided up to the point you informed us of your withdrawal. We will process this refund without undue delay and in any event within 14 days from the day we are informed of your decision to withdraw. Refunds will be made using the same payment method you used unless you expressly agree otherwise.
Pricing, Taxes, and Fees
Unless stated otherwise, all prices displayed on our Services are in Euros (EUR) and are inclusive of tax where applicable.The total price displayed at checkout before you confirm your order represents the full amount payable to us for the goods, including any applicable charges that we are required to collect.If we discover an obvious pricing error before accepting your order, we reserve the right to correct the error and inform you of the correct price. In such cases, you will have the option to confirm your order at the correct price or cancel it. Changes to pricing will not affect orders that have already been confirmed.We will not charge you any additional amounts after you place your order, except where required by applicable law.If you qualify for tax-exempt status, you must provide valid documentation for verification. We may reject documentation that cannot be verified, and any unapproved purchase will be subject to applicable taxes.We reserve the right to adjust taxes or fees to comply with legal changes, with notice where required.
Payments
Our website accepts payments using:- Credit Cards
- PayPalDepending on the payment method you choose, additional costs and conditions may apply. We reserve the right to modify available payment methods with appropriate notice.If you choose a payment method that involves additional fees, such as currency conversion or instalment fees charged by your bank or payment provider, those fees will be clearly indicated before payment confirmation where known to us. We do not impose hidden surcharges.
Payment Processing
Payments are securely processed by licensed third-party payment providers:- Stripe
- PayPalBy providing payment information, you authorise the relevant payment provider to store and process it; you authorise us to charge your selected payment method for the total amount displayed at checkout, any applicable recurring fees or subscriptions, and any additional amounts expressly agreed by you; and you confirm that you are authorised to use the selected payment method and that the billing information provided is accurate and up to date.Depending on the service provided, the payment provider may act as an independent data controller for fraud prevention and regulatory compliance purposes. Further information on how your personal data is processed is available in our Privacy Policy.Although payments are processed by third parties, we remain responsible for fulfilling our contractual obligations to you. For billing inquiries, please contact us using the contact details at the base of these Terms. For technical payment processing issues, you may also contact the relevant payment provider.
Failed or Unauthorised Payments
You must promptly inform us if your payment method is cancelled, your payment details change, or you become aware of unauthorised use.If we are notified that a payment method has been compromised or used without authorisation, we will suspend further charges to that payment method pending clarification.We reserve the right to suspend or terminate access to our services if payment is not successfully completed.
Billing Errors
If we identify a clear technical or administrative billing error, we reserve the right to correct it. We will notify you before charging any additional amount and provide an opportunity to raise questions or dispute the correction. You may contact us at any time if you believe you have been incorrectly charged.
Billing Complaints
If you are dissatisfied with any payment or billing matter, please contact us so we can attempt to resolve the issue.
Refund Policy
Last updated: 16 July 2026We understand that there may come a time to return a purchase and we aim to make the returns process as simple as possible.If you’re looking to return or exchange your order, we offer returns within 14 days of purchase. You can return your product for a refund to the original payment method.
Conditions of return
If the course is not for you, no problem. Simply request a refund within 14 days.
Return process
To return an item, email us at [email protected] with your Name, Order Number and e-mail address and our support team will be happy to assist you with the next steps. You do not have to include a reason for your return. Any feedback you want to share is greatly appreciated.
Refunds
After receiving your item/s and inspecting the condition, we will process your refund or exchange. Please allow at least 7 days from the receipt of your item/s for your return to be processed.
Questions
For questions relating to our returns policy, please contact us at [email protected]
Third-Party Services
Our Services may include features, tools, and integrations (collectively, "Third-Party Services") that rely on, are built by, are connected with, or are supported by companies that are independent from us. By using Third-Party Services, you agree to comply with the applicable terms and conditions, usage rules, and policies of the respective providers.We do not endorse, are not liable for, and make no representations or warranties about any Third-Party Services. We have no control over these services and are not responsible for how they work or what they do. If a Third-Party Service stops working or changes how it connects with our Services, we may need to discontinue that connection without liability to you, to the maximum extent permitted by applicable law.Where an issue with our Services originates from a Third-Party Service, our responsibility is limited to using commercially reasonable efforts to resolve or mitigate the impact on our Services. We are not obligated to fix, replace, or compensate for failures, outages, or changes caused by Third-Party Services, except where required by applicable law.By using our Services, or any Third-Party Services in connection with our platform, you agree not to hold us responsible for any issues that arise directly from those Third-Party Services, to the maximum extent permitted by law.
Service Updates and Changes
We may update, modify, or improve our Services from time to time. These updates may include technical adjustments, security enhancements, performance improvements, changes to features, or adaptations required to comply with legal or regulatory requirements. We reserve the right to implement updates at any time and for any reason, whether temporarily or permanently, with or without notice, and without liability to you or any third party, to the maximum extent permitted by applicable law.You acknowledge that our Services may contain errors, bugs, or interruptions. We have no obligation to provide notice of, or correct, update, modify, maintain, or repair any aspect of our Services, except as required by applicable law.
Discontinuation
We reserve the right to suspend or discontinue all or part of the Services where reasonably necessary for legal, security, operational, or business reasons. Where practicable, we will provide reasonable notice before discontinuing a Service.
Temporary Interruptions
We aim to keep the Services available and reliable. However, the Services may occasionally be unavailable due to scheduled maintenance, updates, technical issues, or circumstances beyond our reasonable control. We are not liable for any loss or damage arising from temporary interruptions to the Services, to the maximum extent permitted by applicable law.
Data Processing
By accessing our Services, you acknowledge our collection and analysis of usage metrics, service interaction patterns, and operational data across our user base in accordance with our Privacy Policy and applicable data protection laws. We may aggregate and anonymise this information for analytical purposes, research, product development, and industry insights. All such aggregated and anonymised data, once processed to remove identifying characteristics, becomes our proprietary information and may be utilised, disclosed, or published at our discretion. This aggregated data will not include information that could reasonably identify you as an individual user. Additionally, we reserve the right to leverage non-identifying information you provide through the Services to enhance functionality, promote our services, optimise user experience, and refine our service offerings.
Intellectual Property
We retain sole ownership of all intellectual property ("IP") rights in and to our Services, our Materials, and any proprietary rights inherent in and to our Services. These rights are protected by international intellectual property laws and treaties and apply worldwide.Nothing in these Terms shall be interpreted as transferring to you any rights, interest, or title in our company or Services, except as explicitly stated in these Terms.Subject to your compliance with these Terms and any payment obligations you have to us, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use our Services solely for your personal or internal business purposes.All rights not expressly granted to you are reserved by EI for Life and its licensors.
Use of Our Brand and Materials
If you publicly publish or distribute materials generated by or exported from our Services, you must include reasonable attribution to us, such as a visible credit or link to our website, unless we provide specific attribution guidelines, in which case those guidelines apply.You may refer to our company name and brand in a factual and truthful manner. You must not use our name, logo, trademarks, or other brand assets in any way that implies endorsement, sponsorship, or affiliation with us without our prior written consent.
Copyright Infringement Notice
We respect the intellectual property rights of others, and we ask that everyone using our Services does the same. If you believe that your work has been reproduced on our Services in a way that constitutes copyright infringement, please let us know using the contact details at the base of these terms.By submitting a copyright infringement claim, you acknowledge that making a false claim could make you liable for any resulting damages under applicable law. If you're unsure whether your claim is valid, we recommend that you seek legal advice before proceeding.
User-Generated Content
"User-Generated Content" refers to any content, materials, information, feedback, ideas, suggestions, feature requests, reviews, or communications that you submit, post, upload, share, or otherwise provide to us or through our Services, whether publicly or privately.By submitting User-Generated Content to us or through our Services, you grant us a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to use, distribute, modify, run, copy, publicly display, translate, or otherwise create derivative works of your content in a manner that is consistent with your privacy preferences and our Privacy Policy. This includes, without limitation, the right to use feedback, ideas, suggestions, and feature requests to develop, improve, and promote our Services without any obligation or compensation to you.You retain your intellectual property ownership rights over your User-Generated Content. By submitting User-Generated Content, you represent and warrant that you own or have the necessary rights, licenses, and permissions to grant the license above, and that your content does not infringe, misappropriate, or violate the rights of any third party.We reserve the right to review, edit, refuse, or remove any User-Generated Content at our sole discretion and without notice.
Accuracy of Materials
We aim to ensure that all information found on our Services is accurate and up to date. However, occasional errors, inaccuracies, or omissions may occur. We reserve the right to correct such errors and update information at any time. We do not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on this website, or otherwise relating to such materials or on any resources linked to this website.
Service Descriptions
The descriptions of our Services published on our website are intended to accurately represent what is offered. However, the nature and scope of our Services may vary depending on your requirements, and minor differences between published descriptions and the Services as delivered do not constitute a breach of these Terms.
Product Presentation
We make reasonable efforts to ensure that product images and descriptions on our Services accurately represent the products offered. However, due to technical factors such as differences in device displays, lighting conditions, browser settings, and screen resolutions, minor variations in color or appearance may occur. Such minor visual differences that do not affect the product's conformity with the contract or its intended use do not constitute a defect.
Review Guidelines
We value and encourage authentic reviews, but before you leave a review on our Services, please ensure you do not post content that violates our Terms or the review guidelines laid out below.When leaving a review on our Services:- Only submit a review if you have used our Services.- Only share honest feedback that is based on your own personal experience.- Do not make deceptive or inaccurate claims, or make false representations.- Do not include fraudulent, misleading, abusive, or defamatory content.- Do not share full names, URLs, phone numbers, email addresses, physical addresses, or other forms of contact information.We take reasonable steps to ensure that reviews published on our Services originate from users who have actually used our Services. This may include requiring an authenticated account to submit a review.
Non-Compliant Reviews
If a review violates these Terms or our review guidelines, we may remove it. Users who repeatedly break these rules may lose their ability to leave reviews, and we may take additional action if necessary.Please report any non-compliant reviews using the contact details at the base of these Terms.
Accessibility Statement
We are committed to ensuring that our Services are accessible to everyone. This includes making an active and ongoing effort to remove accessibility barriers from our Services and to maintaining our compliance with global accessibility standards and regulations.To guide us in making our Services more inclusive and accessible, we follow the Web Content Accessibility Guidelines (WCAG 2.2) level AAA, with which we are currently compliant.As our Services evolve, new content or updates may unintentionally introduce accessibility issues that we are not yet aware of. We actively monitor our Services to identify and resolve such issues. If you encounter an accessibility barrier, please let us know using the contact details at the base of these Terms.
How to Send Us Accessibility Feedback
Please send all accessibility feedback to our team using the contact details at the base of these Terms. You can share a description of the accessibility barrier you encountered, the specific webpage or URL where it happened, details about your device and any assistive technology you're using (if relevant), and anything else you think might help us understand and fix the problem. We will respond to you as quickly as possible.
Links
We may provide links to third-party websites, applications, or resources ("Linked Sites") for your convenience. However, we don't control, review, monitor, or endorse these Linked Sites or their content, and we can't make any promises about their availability, accuracy, reliability, or suitability. When you access and use Linked Sites, you're doing so at your own risk, and we won't be responsible for any damages or losses that arise from your use of or reliance on any Linked Site.We reserve the right to remove or disable links to any Linked Site at any time without notice or liability. When you access any Linked Site, you acknowledge that you're leaving our platform and that different terms of use and Privacy Policies may apply to your use of those Linked Sites.
Events Outside Our Control (Force Majeure)
We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under these Terms that is caused by circumstances outside our reasonable control ("Force Majeure Events"). Force Majeure Events include, but are not limited to, acts of God, natural disasters, internet outages, cyberattacks, strikes, and failures of third-party services.Upon the occurrence of a Force Majeure Event, we will use commercially reasonable efforts to promptly notify you through any reasonable means about the nature of the event and its expected impact on our Services, to the extent practicable under the circumstances. Any delay or failure to provide such notification due to the Force Majeure Event itself shall not constitute a breach of this agreement or result in any additional liability to us. The affected obligations will be suspended for the duration of the Force Majeure Event, and any performance deadlines will be automatically extended by a period equal to the duration of the delay plus a reasonable period for resuming activities.
Miscellaneous
EI for Life offers self-paced online courses teaching clients emotional intelligence skills.
Severability
If any provision of these Terms is found by a court or competent authority to be invalid, unlawful, or unenforceable, that provision shall be deemed removed to the extent necessary, and the remaining provisions shall remain in full force and effect.If the removal of a provision materially affects the balance of rights and obligations under these Terms, we may amend the affected provision to the extent necessary to make it lawful, while preserving its original purpose as closely as possible.
Waiver
No waiver of any breach, default, or right under these Terms shall be effective unless expressly made in writing and signed by an authorised representative of the waiving party. Our failure or delay in exercising any right or remedy under these Terms shall not operate as a waiver, impair future rights to strict performance, or affect any other available rights or remedies.
Entire Agreement
These Terms, together with our Privacy Policy and any mandatory pre-contractual information, form the agreement between you and us regarding our Services. They replace any prior discussions or communications relating to the same subject matter.Nothing in these Terms limits or excludes any rights you have under applicable consumer protection, unfair commercial practices, or data protection laws. If any information we provide to you before entering into the contract is required by law to form part of the contract, it will remain binding.We may update these Terms in accordance with the "Changes to Our Terms" section. We are not bound by any other term or condition you propose in any correspondence, purchase order, or document, regardless of whether we expressly object to it. Any other changes must be agreed in writing.
Notices
You may contact us at any time using the contact details at the base of these Terms. Where these Terms require notice in writing, email is sufficient unless mandatory law requires another method. A notice is considered received when it is sent, provided there is no indication that delivery has failed.
Assignment
You may not transfer your rights or obligations under these Terms to another person without our prior written consent, unless such transfer is permitted by applicable law.We may transfer our rights and obligations under these Terms to another company, including in connection with a merger, acquisition, corporate reorganisation, or sale of assets. If we do so, we will ensure that your rights under these Terms are not reduced as a result of the transfer. Where required by law, we will inform you of such transfer.
Interpretation
In these Terms, "including" means "including but not limited to."The authoritative version of these Terms is the original English (UK) version, which shall prevail over any translation in the event of a conflict. Any translations are provided purely for convenience, and we are not responsible for errors or inconsistencies in them.Headings in these Terms are for convenience only and do not affect the interpretation of any provision.
Survival
Any provision of these Terms that by its nature or express terms should survive the expiration or termination of these Terms will survive, including any accrued rights and obligations.
Contact information
Please direct all communications regarding these Terms to:
Miriam Bross
[email protected]
Privacy Policy
Your privacy is important to us. It is our policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, eiforlife.com, and other sites we own and operate.Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use a website or online service.In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site.This policy is effective as of 16 July 2026Last updated: 16 July 2026
Information we collect
Information we collect falls into one of two categories: "voluntarily provided" information and "automatically collected" information."Voluntarily provided" information refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions."Automatically collected" information refers to any information automatically sent by your devices in the course of accessing our products and services.
Personal information
We may ask for personal information - for example, when you submit content to us, when you subscribe to our newsletter, when you participate in any of our giveaways, sweepstakes, or promotions or when you contact us - which may include one or more of the following:Name
Email
Home/mailing address
Legitimate reasons for processing your personal information
We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.
Collection and use of information
We may collect personal information from you when you do any of the following on our website:Enter any of our competitions, contests, sweepstakes, and surveys
Sign up to receive updates from us via email or social media channels
Use a mobile device or web browser to access our content
Contact us via email, social media, or on any similar technologies
When you mention us on social mediaWe may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:to provide you with our platform's core features and services
to deliver products and/or services to you
to contact and communicate with you
to run competitions, sweepstakes, and/or offer additional benefits to youWe may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, Our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.
Security of your personal information
When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure and no one can guarantee absolute data security.You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services. For example, ensuring you do not make your personal information publicly available via our platform.
How long we keep your personal information
We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. For example, if you have provided us with personal information such as an email address when contacting us about a specific enquiry, we may retain this information for the duration of your enquiry remaining open as well as for our own records so we may effectively address similar enquiries in future. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.
Children’s privacy
We do not aim any of our products or services directly at children under the age of 13 and we do not knowingly collect personal information about children under 13.
Disclosure of personal information to third parties
We may disclose personal information to:
- a parent, subsidiary or affiliate of our company- third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, error loggers, debt collectors, maintenance or problem-solving providers, marketing providers, professional advisors, and payment systems operators- our employees, contractors, and/or related entities- our existing or potential agents or business partners- sponsors or promoters of any competition, sweepstakes, or promotion we run- credit reporting agencies, courts, tribunals, and regulatory authorities, in the event you fail to pay for goods or services we have provided to you- courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights- third parties, including agents or sub-contractors who assist us in providing information, products, services, or direct marketing to you- third parties to collect and process dataThird parties we currently use include:
- MailerLite
- Stripe
Your rights and controlling your personal information
Your choice: By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information in accordance with this privacy policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of our website or the products and/or services offered on or through it.Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.Marketing permission: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.Access: You may request details of the personal information that we hold about you.Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer (for example providing user support), we will not deny you goods or services and/or charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, or provide you with a different level or quality of goods or services.Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.Opt out of communications: You may opt out of receiving communications from us, including marketing and promotional messages, at any time. To do so, use the opt-out facilities provided in the communication. For example, you can click the “unsubscribe” link included in any marketing email we send you, or contact us at directly using the contact information provided in this privacy policy. In certain cases, we may request additional information to verify your identity before processing your opt-out request.Please be aware that even if you opt out of communications, we may still contact you when necessary for non-promotional purposes, including, but not limited to, managing your account, responding to service enquiries, or providing important updates related to your use of our services.
Use of cookies
We use "cookies" to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.Please refer to our Cookie Policy for more information.
Business transfers
If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy, which they will be required to assume as it is the basis for any ownership or use rights we have over such information.
Limits of our policy
Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.
Changes to this policy
At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.
Additional disclosures for U.S. states privacy law compliance.
The following section includes provisions that comply with the privacy laws of these states (California, Colorado, Delaware, Florida, Virginia, and Utah) and is applicable only to the residents of those states. Specific references to a particular state (in a heading or in the text) are only a reference to that state's law and applies only to that state's residents. Non-state specific language applies to all of the states listed above.
Do not track
Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser "Do Not Track" signals.We adhere to the standards outlined in this privacy policy, ensuring we collect and process personal information lawfully, fairly, transparently, and with legitimate, legal reasons for doing so.
Cookies and pixels
At all times, you may decline cookies from our site if your browser permits. Most browsers allow you to activate settings on your browser to refuse the setting of all or some cookies. Accordingly, your ability to limit cookies is based only on your browser’s capabilities. Please refer to the Cookies section of this privacy policy for more information.
California privacy laws - CPPA
Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes, you may ask us about the information we release to other organizations for their marketing purposes. In accordance with your right to non-discrimination, we may offer you certain financial incentives permitted by the California Consumer Privacy Act, and the California Privacy Rights Act (collectively, CCPA) that can result in different prices, rates, or quality levels for the goods or services we provide. Any CCPA-permitted financial incentive we offer will reasonably relate to the value of your personal information, and we will provide written terms that describe clearly the nature of such an offer. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes, you may ask us about the information we release to other organizations for their marketing purposes. To make such a request, please contact us using the details provided in this privacy policy with “Request for California privacy information” in the subject line. You may make this type of request once every calendar year. We will email you a list of categories of personal information we revealed to other organisations for their marketing purposes in the last calendar year, along with their names and addresses. Not all personal information shared in this way is covered by Section 1798.83 of the California Civil Code.
California privacy laws - CPPA
In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:- Identifiers, such as name, email address, phone number, account name, IP address, and an ID or number assigned to your account.- Customer records, such as billing and shipping address, and credit or debit card data.For more information on information we collect, including the sources we receive information from, review the “Information We Collect” section. We collect and use these categories of personal information for the business purposes described in the “Collection and Use of Information” section, including to provide and manage our Service.
Right to know and delete
You have rights to delete your personal information we collected and know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:- The categories of personal information we have collected about you;- The categories of sources from which the personal information was collected;- The categories of personal information about you we disclosed for a business purpose or sold;- The categories of third parties to whom the personal information was disclosed for a business purpose or sold;- The business or commercial purpose for collecting or selling the personal information; and- The specific pieces of personal information we have collected about you.To exercise any of these rights, please contact us using the details provided in this privacy policy.
Shine the light
In addition to the rights discussed above, you have the right to request information from us regarding the manner in which we share certain personal information as defined by applicable statute with third parties and affiliates for their own direct marketing purposes.To receive this information, send us a request using the contact details provided in this privacy policy. Requests must include “Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code.
Additional disclosures for General Data Protection Regulation (GDPR) compliance (EU)
Data controller / data processor
The GDPR distinguishes between organisations that process personal information for their own purposes (known as "data controllers") and organisations that process personal information on behalf of other organisations (known as "data processors"). We, EI for Life, located at the address provided in our Contact Us section, are a Data Controller with respect to the personal information you provide to us.
Legal bases for processing your personal information
We will only collect and use your personal information when we have a legal right to do so. In which case, we will collect and use your personal information lawfully, fairly, and in a transparent manner. If we seek your consent to process your personal information, and you are under 16 years of age, we will seek your parent or legal guardian’s consent to process your personal information for that specific purpose.Our lawful bases depend on the services you use and how you use them. This means we only collect and use your information on the following grounds:
Consent from you
Where you give us consent to collect and use your personal information for a specific purpose. You may withdraw your consent at any time using the facilities we provide; however this will not affect any use of your information that has already taken place. You may consent to providing your name and contact details for the purpose of entering a giveaway or promotion. While you may withdraw your entry at any time, this will not affect any selection or judging that has already taken place. If you have any further enquiries about how to withdraw your consent, please feel free to enquire using the details provided in the Contact Us section of this privacy policy.
Performance of a contract or transaction
Where you have entered into a contract or transaction with us, or in order to take preparatory steps prior to our entering into a contract or transaction with you. For example, if you contact us with an enquiry, we may require personal information such as your name and contact details in order to respond.
Our legitimate interests
Where we assess it is necessary for our legitimate interests, such as for us to provide, operate, improve and communicate our services. We consider our legitimate interests to include research and development, understanding our audience, marketing and promoting our services, measures taken to operate our services efficiently, marketing analysis, and measures taken to protect our legal rights and interests.
Compliance with the law
In some cases, we may have a legal obligation to use or keep your personal information. Such cases may include (but are not limited to) court orders, criminal investigations, government requests, and regulatory obligations. If you have any further enquiries about how we retain personal information in order to comply with the law, please feel free to enquire using the details provided in the Contact Us section of this privacy policy.
International Transfers Outside of the European Economic Area (EEA)
We will ensure that any transfer of personal information from countries in the European Economic Area (EEA) to countries outside the EEA will be protected by appropriate safeguards, for example by using standard data protection clauses approved by the European Commission, or the use of binding corporate rules or other legally accepted means.
Your rights and controlling your personal information
Restrict: You have the right to request that we restrict the processing of your personal information if:1. you are concerned about the accuracy of your personal information;2. you believe your personal information has been unlawfully processed;3. you need us to maintain the personal information solely for the purpose of a legal claim; or4. we are in the process of considering your objection in relation to processing on the basis of legitimate interests.Objecting to processing: You have the right to object to processing of your personal information that is based on our legitimate interests or public interest. If this is done, we must provide compelling legitimate grounds for the processing which overrides your interests, rights, and freedoms, in order to proceed with the processing of your personal information.Data portability: You may have the right to request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may also have the right to request that we transfer this personal information to a third party.
Additional disclosures for Personal Information Protection and Electronic Documents Act (PIPEDA) compliance (Canada)
Additional scope of personal information
In accordance with PIPEDA, we broaden our definition of personal information to include any information about an individual, such as financial information, information about your appearance, your views and opinion (such as those expressed online or through a survey), opinions held about you by others, and any personal correspondences you may have with us. While this information may not directly identify you, be aware that it may be combined with other information to do so.As PIPEDA refers to personal information using the term Personally Identifying Information (PII), any references to personal information and PII in this privacy policy, and in official communications from EI for Life, are intended as equivalent to one another in every way, shape and form.
Valid consent
Where you give us consent to collect and use your personal information for a specific purpose. You may withdraw your consent at any time using the facilities we provide; however this will not affect any use of your information that has already taken place. When you contact us, we assume your consent based on your positive action of contact, therefore you consent to your name and email address being used so we can respond to your enquiry. Under PIPEDA, consent is only valid if it is reasonable to expect that an individual to whom the organisation's activities are directed would understand the nature, purpose, and consequences of the collection, use, or disclosure of the personal information to which they are consenting.Where you agree to receive marketing communications from us, we will do so based solely on your indication of consent or until you instruct us not to, which you can do at any time.While you may request that we delete your contact details at any time, we cannot recall any email we have already sent. If you have any further enquiries about how to withdraw your consent, please feel free to enquire using the details provided in the Contact Us section of this privacy policy.
International transfers of information
While EI for Life endeavours to keep, store and handle customer data within locations in Canada, it may use agents or service providers located in the United States (U.S.), European Economic Area (EEA) or United Kingdom (UK) to collect, use, retain and process personal information as part of providing services to you. While we use all reasonable efforts to ensure that personal information receives the same level of security in any other jurisdiction as it would in Canada, please be aware that privacy protections under U.S. laws may not be the same adequacy.
Customer data rights
Although PIPEDA does not contain an extensive set of consumer rights, it does grant consumers the right to:- Access the personal information organisations hold about them;- Correct any inaccurate or outdated personal information the organisation hold about them (or, if this is not possible, delete the inaccurate personal information)- Withdraw consent for any activities for which they have consented (e.g. direct marketing or cookies
Right to withdraw consent
Where you give us consent to collect and use your personal information for a specific purpose. Subject to some restrictions, you can, at any time, refuse to consent, or continue to consent to the collection, use or disclosure of their personal information by notifying us using the email address below in the "Contact Us" section. Withdrawal of consent may impact our ability to provide or continue to provide services.
Customers cannot refuse collection, use and disclosure of their personal information if such information is required to:- be collected, used or disclosed as required by any law;
- fulfil the terms of any contractual agreement; and- be collected, used or disclosed as required by any regulators including self regulatory organisations
While you may request that we delete your contact details at any time, we cannot recall any email we have already sent. If you have any further enquiries about how to withdraw your consent, please feel free to enquire using the details provided in the Contact Us section of this privacy policy.
Right of access under PIPEDA
PIPEDA gives you a general right to access the PII held by businesses subject to this law. Under PIPEDA, you need to make your access request in writing and pay a minimal fee of $30.00.If any organisational fees seem unjust, you have the right to complain about this. We retain the right to decide how we disclose the copies of your PII to you. We will take all necessary measures to fulfil your request in 30 days from receipt, otherwise we must inform you of our inability to do so before the 30-day timeframe if:- meeting the time limit would unreasonably interfere with our business activities; or- the time required to undertake consultations necessary to respond to the request would make it impractical to meet the time limit.We can also extend the time limit for the length of time required to convert the personal information into an alternative format. In these circumstances, we will advise you of the delay within the first 30 days and explain the reason for it.
Right of rectification under PIPEDA
You may request a correction to any factual errors or omissions within your PII. We would ask you to provide some evidence to back up your claim. Under PIPEDA, an organisation must amend the information, as required, if you successfully demonstrate that it's incomplete or inaccurate.You may contact us at any time, using the information provided in the Contact Us section of this privacy policy if you believe your PII on our systems is incorrect or incomplete.If we cannot agree on changing the information, you have the right to have your concerns recorded with the Office of the Privacy Commission of Canada.
Compliance with PIPEDA's ten principles of privacy
This privacy policy complies with the PIPEDA's requirements and ten principles of privacy, which are as follows:1. Accountability. EI for Life is responsible for the PII under its control and will designate one or more persons to ensure organisational accountability for compliance with the ten principles of privacy under PIPEDA, whose details are included below. All personnel are accountable for the protection of customers' personal information.2. Identifying purposes. EI for Life identifies the purposes for which personal information is collected at or before the time the information is collected.3. Consent. Consent is required for EI for Life's collection, use or disclosure of personal information, except where required or permitted by PIPEDA or other law. In addition, when customers access a product or service offered by us, consent is deemed to be granted. Express consent may be obtained verbally, in writing or through electronic means. Alternatively, consent may be implied through the actions of customers or continued use of a product or service following EI for Life's notification of changes.4. Limiting collection. Personal information collected will be limited to that which is necessary for the purposes identified by EI for Life.5. Limiting use, disclosure and retention. We will not use or disclose personal information for purposes other than those for which the information was collected, except with your consent or as required by law. We will retain personal information only for as long as is necessary to fulfil the purposes for collecting such information and compliance with any legal requirements.6. Accuracy. Personal information will be maintained by EI for Life in an accurate, complete and up-to-date format as is necessary for the purpose(s) for which the personal information was collected.7. Safeguards. We will protect personal information with security safeguards appropriate to the sensitivity of such information.8. Openness. We will make our policies and practices relating to the collection and management of personal information readily available upon request, including our brochures or other information that explain our policies, standards, or codes.9. Customer access. We will inform customers of the existence, use and disclosure of their personal information and will provide access to their personal information, subject to any legal restrictions. We may require written requests for access to personal information and in most cases, will respond within 30 days of receipt of such requests. Customers may verify the accuracy and completeness of their personal information, and may request the personal information be corrected or updated, if appropriate.10. Challenging compliance. Customers are welcome to direct any questions or inquiries concerning our compliance with this privacy policy and PIPEDA requirements using the contact information provided in the Contact Us section of this privacy policy.
Anti-spam legislation
Our email interactions with our customers are compliant with Canadian Anti-Spam Legislation. The Company does not send unsolicited email to persons with whom we have no relationship. We will not sell personal information, such as email addresses, to unrelated third-parties. On occasion, your personal information may be provided to our third-party partners to administer the products and services you request from us.When you leave our website by linking to another website, you are subject to the privacy and security policies of the new website. We encourage you to read the privacy policies of all websites you visit, especially if you share any personal information with them.
Enquiries, reports and escalation
To enquire about EI for Life's privacy policy, or to report violations of user privacy, you may contact us using the details in the Contact us section of this privacy policy.If we fail to resolve your concern to your satisfaction, you may also contact the Office of the Privacy Commissioner of Canada:30 Victoria Street
Gatineau, QC K1A 1H3
Toll Free: 1.800.282.1376
www.priv.gc.ca
Contact us
For any questions or concerns regarding your privacy, you may contact us using the following details:Miriam Bross
[email protected]







